"when you're honing your pitch think about what you like what and what speaks your truth and don't try to be everything to everyone." – Ariel HyattShort, sweet and to the point. The following is the best post on target marketing for musicians evah!
Your Music's Not For Everybody: Proudly Exclude Some People
Proudly say what you're NOT: "If you like Celine Dion, you'll hate us." …and people who hate Celine Dion will love you, or at least give you a chance.You can't please everyone in this world. Recklessly exclude people.But know who you are, and have the confidence that somewhere out there, there's a little niche of people that would like your kind of music. They may only be 1% of the population. But 1% of the world is 65 million people!Loudly leave out 99% of the world.Go read the rest of it... then proudly declare what you're not!