All too often, independent musicians think they have to reach out to the widest audience possible. ‘You never know,’ they believe. Yet, these same artists wonder why they get little to no feedback, or negative feedback, or simply a ‘that’s cool’ from family and friends.
Because trying to promote yourself to everybody is the same as trying to be everything to everyone… which is an impossible task. You’re not everything to everyone, nor can you be. So be proud of who you are and what you’re not!
You represent a certain way of thinking and a particular style of music. So focus on the people who share your worldview and musical taste, instead of just praying a new fan will happen to find your music out there among the masses. Know who you are and stay focused on your niche.
“when you’re honing your pitch think about what you like what and what speaks your truth and don’t try to be everything to everyone.” – Ariel Hyatt
Short, sweet and to the point. The following is the best post on target marketing for musicians evah!
Your Music’s Not For Everybody: Proudly Exclude Some People
Proudly say what you’re NOT: “If you like Celine Dion, you’ll hate us.” …and people who hate Celine Dion will love you, or at least give you a chance.
You can’t please everyone in this world. Recklessly exclude people.
But know who you are, and have the confidence that somewhere out there, there’s a little niche of people that would like your kind of music. They may only be 1% of the population. But 1% of the world is 65 million people!
Loudly leave out 99% of the world.
Go read the rest of it… then proudly declare what you’re not!