Don't steal metricsA thoughtful friend has a new project, and decided to integrate a podcast into it.Talking to a producer, he said that his goal was to make it a 'top 10 podcast on iTunes.'Why is that the goal?That's a common goal, a popular goal, someone else's goal.The compromises necessary to make it that popular (in dumbing down the content, sensationalizing it, hunting down sort-of-famous guests and doing a ton of promo) all fly in the face of what the project is for.It's your project.It's worth finding your metrics.If your goals don't drive you and keep you working for more, they might not be your goals after all.Some people may want to influence your goals. Maybe they want you to take a certain path or action. Perhaps they simply feel that they know best. They probably have good intentions too.Your goals, however, need to be your own – not somebody else's. What's right for someone else might not be right for you, so you must evaluate your success in terms of the goals that make sense to you as an individual.
It's that time of year again... goals, resolutions... It's a new year, and a new life. Have you set your 2019 goals?We all have goals, even if we didn't conciously determine them and/or write them down to stay focused. Think about your goals. Where did they come from? Are they your own?Or are they based on messages from family, friends, entertainment, the media, or society at large?