Personal Branding for Musicians and Artists – Using Your Unique Gifts to Connect With Your AudienceOne of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The same principles that have made Steinway "the finest pianos in the world" and Nike products for athletes who "just do it" can be applied to musicians and artists who want to distinguish themselves from their peers.Branding is an especially powerful marketing tool for creative artists because having a brand is about knowing your authentic unique gift and communicating that gift to the people you want to attract.In short, a brand is your vision of who you are and what you do for your audiences. It encompasses:
- a message
- that expresses what makes you unique and memorable
- and distinguishes you from your competition
- so that your target audience connects with you emotionally and wants to work with you.
Astrid Baumgardner, JD, PCC is a professional life coach and lawyer, Coordinator of Career Strategies and Lecturer at the Yale School of Music and the founder and President of Astrid Baumgardner Coaching + Training, which is dedicated to helping musicians, lawyers and creative professionals take charge of their lives and experience authentic success. Astrid Baumgardner Coaching + Success.