You’ve been doing the same thing for years… Record a new track, upload it to SoundCloud, ReverbNation or YouTube. Then post it on Facebook.
How’s that working out for you? Are you making lots of money?
What if I was to tell you there is a way that you can take the music you are creating to the next level and gain fans in the process?
Well it’s actually quiet easy, and has worked for thousands of independent musicians all across the globe. This method has made it so musicians can turn their music into a profit, and it all starts with owning your own home base.
Think of the Internet as a big neighborhood full of houses. Now think about how a music fan might go about finding you and your music in that neighborhood.
You could promote yourself and sell stuff at your neighbor’s house, but they have other people promoting and selling (similar) music and merch too. With so many choices, the fan is now confused and ends up buying somebody else’s CD.
What if a blogger or magazine wants to write about you? Sure, they can find some merch at your neighbor’s house. But what if they want to learn more about you? What if they want to know the when and where of your next live show? What about your bio, your influences, your projects… What if they need some photos they can use?
It’s hard enough for them to find some of your stuff over at your neighbor’s house. How are they going to find everything else they need?
Now, think about how much of an advantage you would have, if you owned your own house in the neighborhood. Your home base.
It would be easy for fans and press to locate your house because it has an address!
‘But how do I do that?’
By creating your very own website with the address yourbandname.com.
Now your fans will be able to find you and your merch easily!
Having your own home base also means you can feature all of your content whether it be music, merch, social media posts, upcoming events and so on… all in one place!
Have you ever tried finding a song you like from an independent artist using social media? Well, I can tell you from experience that it’s not an easy task.
You go to someone’s social profile only to click a link that takes you to a different website where you can listen to the song. Oh, but now I wanna see if there’s a music video as well… Back to one of their social profiles, then to another, then another just trying to find a link to a video and so on and so on.
Think about how much easier it would be for your fans and future fans if everything about you could be found in one place! No more getting lost down Internet rabbit holes looking for links. No more missed sales or views because frustrated fans (or bloggers, or podcasters) grew tired of searching and simply gave up.
Adding a website to your marketing tool belt will not only increase your sales, increase your views and grow your fan base but it will also give your brand the professional look it needs to be successful.